Connected TV (CTV) and Over-The-Top (OTT) advertising refers to streaming video ads that play on smart TVs, apps, and connected devices such as Roku, Apple TV, or Fire Stick. Unlike traditional cable commercials, CTV and OTT ads are fully digital—meaning they can be precisely targeted, tracked, and measured. This allows brands to reach modern audiences who have “cut the cord” while maintaining the scale and impact of television.

Alcreo Amplify uses a proprietary identity graph spanning more than 132 million verified U.S. households to connect ad impressions to real actions. When someone views your CTV ad and later visits your website or converts on any connected device within their household, we confirm that connection as a Verified Visit. Our 30-day conversion window ensures statistically significant attribution while preventing overcounting from other channels.

Absolutely. Our platform allows you to target by ZIP code, radius, or DMA for geographic precision—and by audience segment, interest, or intent for behavioral accuracy. You can even upload your own CRM or customer lists for retargeting. Whether you’re a local service business or a national brand, Alcreo Amplify ensures your ads reach the people most likely to engage.

We offer flexible entry points that scale with your goals. Campaigns can start small for local advertisers and expand as performance grows. Our team works with you to structure an effective spend strategy—optimizing budget distribution to deliver maximum reach, frequency, and verified conversions within your desired markets.

Absolutely. Our platform allows you to target by ZIP code, radius, or DMA for geographic precision—and by audience segment, interest, or intent for behavioral accuracy. You can even upload your own CRM or customer lists for retargeting. Whether you’re a local service business or a national brand, Alcreo Amplify ensures your ads reach the people most likely to engage.

Your ads run exclusively on premium, “living-room-quality” networks such as ESPN, HGTV, NBC, Paramount+, and Discovery—never low-tier or user-generated content. Through 150+ direct partnerships with major publishers, we secure access to top-performing inventory and maintain preferred CPM rates that ensure both quality and efficiency.

CTV works for virtually every industry—from local service businesses and medical offices to e-commerce brands, real estate, automotive, and national consumer brands. If your target audience streams television, Alcreo Amplify can put your message in front of them with measurable precision and proven ROI.

Most campaigns can go live within 7–10 business days after creative approval and targeting setup. Our onboarding team helps you define audience segments, finalize ad placements, and integrate analytics. Once launched, campaigns begin optimizing automatically based on real-time performance data.

If you already have finished commercials, we can launch immediately. If not, our production partners can create high-quality, ready-to-stream CTV ads tailored to your goals. Whether you need quick-turn creative or a full cinematic brand spot, we ensure your content meets all network and platform specifications for broadcast.

Traditional TV offers reach—but little precision or accountability. CTV combines the reach of television with the tracking and targeting power of digital. With Alcreo Amplify, you can choose exactly who sees your ads, verify their engagement, and measure conversions in real time. It’s smarter, more efficient, and fully measurable—modern television built for performance.